Print Lions
Landing Page • Web App • Branding • Personas • Wireframes • Flowcharts • User Interface • Prototyping
Overview
Print Lions is a screen printing, custom t-shirt business that needed to create an online t-shirt designer. I was tasked to create the overall UI and Experience for their online customers.
They wanted an easy to use web application to allow their clients to upload their artwork and be able to purchase online. This streamlined a lot of their business and allowed them to concentrate on the production side of their business.
Who, What & Why
We started with strategy and defined the brand and it’s target audience. Since we were talking about a new company we started by defining the brand attributes and created a brand statement.
Regarding the users I was happy to find out that the team has already been talking to their target audience and had a lot of insight so it was only a matter of consolidating the findings to form a user persona. Both of these documents guided our decisions during the rest of the project.
Building The Right Experience
Allowing users to upload their files was just the beginning for this project. Print Lions phase one requirements where to allow their users to pick garment colors, input desired sizes and review their artwork.
Building a design system was important for this type of project to allow their developers easily build out features without having too many dependencies on design.
